Mar 31, 2022
In Medical Discussions
(1) Cost (2) Effectiveness (3) Accountability email list COST As a general rule, more traditional methods tend to be far more costly in so many ways. It's expensive to design, print and physically deliver materials like these. Now look at digital methods: it's almost instant, requires little design email list due to templates, and the reach is not physically limited email list, meaning you can get ten times the exposure for around one-tenth of the cost. They seem to be light years apart on the cost front. For example, a client came to me recently and told me that the only email list advertising he was doing was on the back of local shopper dockets, which wasn't giving him any tangible results, but was still costing him a few hundred dollars a month. email list For a fraction of this cost, I put his adverts onto Facebook and Google, and he immediately noticed the difference in leads generated email list! EFFECTIVENESS How long do letterbox drops, print media and even mainstream advertising last? Think about a letterbox specifically email list. The printed material sits in an office, then in a mail box all day. Then, when your audience gets home, are they truly engaged when they check their letterbox, stumbling in from work? They are coming home with the shopping, email list or wrangling the kids. This material has literally one second to capture them in amongst the rest of the clutter, and is so easy to ignore.