Thanks to an advertising campaign based on posters and ads shared through social networks, in addition to urban posters and videos , Club Deportivo Leganès has managed to grow as a team and, at the same time, has been winning over the sympathy of its rivals. And all of that is due to the team's marketing department!
However, they say that it was very difficult for them to find the perfect mix to please both the pepineros (as CDL supporters are called) and the fans of the opposing Jewelry Retouching Service teams. Alberto, one of the five young publicists responsible for the Lega's marketing department, comments: " The epic worked very well for the people, for what Leganès was, but nothing for the rival fans. The nonsense worked very well with the fans rival, but nothing with the city ". So, the option they chose was to bet on humor.
Thus, with fun posters and videos, Leganès has achieved important goals. One of them is having been associated with recognized sponsors such as Mahou , one of his main goals. On the other hand, they have also gained some visibility in the mainstream media. Recently, a report entitled " The 'homemade' Marketing of Leganès " was published in the prestigious newspaper El País. One of these posters even crossed borders and was printed in the Argentine newspaper Olé for the occasion of a match against Barcelona .
Now that we have seen how advertising campaigns are essential within any football team, how about understanding how football strategies are applicable to the world of marketing?